Live · 2026
ASRI: a one-day demo that's now live in production
Situation
An online insurance platform in Indonesia was fielding the same questions on
WhatsApp every day: products, policies, how to claim. The support team was
swamped at peak hours, and outside business hours customers got no answer
at all.
What we built
ASRI is an AI agent that answers product questions inside WhatsApp, using the
company's own data so it doesn't make things up. We built the first demo in one
working day, and their team started testing it straight away.
Now
ASRI is live. Then the client asked for more: the same assistant across their
social channels, plus lead qualification and claim follow-up. That's the measure
we trust most. Phase one got used, so they asked for phase two.
We'll name the client once we have written permission. We haven't published result
numbers either, because phase one is still being measured. When the numbers exist,
they go here. Not before.